Get Customers Productive: Lesson #18: ChinaTech & America
✊the resisters/gish jen, china tech 🇨🇳, purple squirrel marketing career 🐿️, huawei global AI plans, tiktok busines ideas ⏰, d2c outcomes marketing ⏰, taking the subscription plunge yet? 📰 bytedance > facebook?
Robb here, I’m sending out another thank you to those who work in healthcare, delis, grocery stores, pharmacies, home-delivery and take-out services: I see you. I appreciate you. Meanwhile, I encourage my modern marketer studio audience who drive brands forward amidst COVID-19 to continue to generate customer outcomes focused “technology-embracing” experiences — experiences which will help make their lives easier to get through this crisis.
My purpose: 👉To help you make smarter marketing decisions: I seek to educate, entertain and inspire you — by providing you bi-monthly marketing insights, case studies, lessons and action item assignments to empower your brand, advance your ‘purple squirrel’ digital transformation marketing career and most importantly: get you & your customers productive. Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and #stopthespread
The Future: with COVID altering America’s comfort in the ‘data privacy for health protection equation’ alongside the rise of the China Tech Surveillance State/Global AI Prowess, it may be a good time read the Resisters by Gish Jen. In a layman type nutshell, this book describes a future world driven by AI, where “Aunt Nettie” is the central government’s eye in the sky. NPR did a review here, outlining:
“Jen’s new novel, The Resisters, at first, seems like a departure: It’s dystopian fiction about an America of the near future, filled with eavesdropping houses, surveillance drones, and an all-powerful Internet entity called ‘Aunt Nettie’ — a sly mash-up of 1984’s ‘Big Brother’ and those sinister aunts who enforced order in The Handmaid’s Tale….The power of The Resisters derives…from Jen’s inventive elaboration on how the change happened; how Americans gratefully handed over their autonomy to a big combo of machines, AI and the omnipotent Internet. Net Net: how Americans bought into the sedating fantasy of less stress, less thinking and boundless leisure time hits close to the bone.”
Sounds rather algorithmically “productive” to me. America watch your back. Should we resist?
👉ACTION ITEMS>>The most in-demand career skills of 2020. Will coronavirus usher in a new era of brand purpose? The influencer economy slows down. Five trends for Influencers, 2020 and beyond. Are you launching your own digital products yet? What consumer habits will outlast the pandemic? Is now the time to obtain a career coach or therapist? Coronavirus pours gas on Tech. Digital transformation isn’t about the technology. TikTok ideas for business.
👉ACTION ITEMS >> Can D2C companies survive COVID? How “As a Service” improves business outcomes. Why automated billing is critical for business success. The future of retail technology. Will Amazon copy your business model? Are you drop-shipping? DTC brands buy TV inventory.
👉What’s your D2C brandhacker story?
👉ACTION ITEMS>> Amazon inspires us to buy less? Coronavirus transforms retail. Contactless payments on the rise. The rise of the ‘frictionless enterprise’. Checked out Amazon Business Academy yet?
🛒 Need a bespoke/full strategy on Amazon? Hit reply and let me know.
👉ACTION ITEMS >> Would people pay to use social platforms to avoid data capture? A guide to our cookie-less world. What does a ‘post-cookie’ world look like?
👉ACTION ITEMS>>Huawei builds a smart future with its AI Prowess
👉What’s your AI transformation story?🤖==>ps. Eric Schmidt, Google’s CEO agrees with me here
👉ACTION ITEMS>>How Tencent’s WeChat threatens Apple. Alibaba will emerge as a cloud technology giant. How Coronavirus has changed global business forever. Beijing’s Plan to Lead the Future of Technology. What Western marketers can learn from China. Countering China’s Techno-nationalism.
Bytedance is an existential threat to Facebook. The Last Futurist says:
ByteDance isn’t just a tech unicorn, it’s the heir apparent to Facebook globally. ByteDance is the smartest AI startup in the world as of 2020. Will ByteDance’s TikTok become the generational GenZ tech company, that Facebook was for Millennials?
👉ACTION ITEMS>>WeChat now an agent for #Beijing. WhatsApp launches ads.
Thanks for subscribing. Say hello. I want to hear back from you. If you have tips or feedback, just hit reply, or email me at robb.hecht@gmail.com. Meanwhile, take care of yourself out there. #besafe #stayhealthy
Best, Robb
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