Get Customers Productive #29

Episode #29: 🤖 Welcoming 2021

Are You Ready to Get Your Customers Productive?

How to think like Bezos; Luxury health 2021; Data changes everything; are you in the subscription economy? Keeping tabs on rural 5G blockchain China?

Hello brandh@cker, I don’t know about you, but 2021 sounds like SO futuristic. Me Are you ready? Robb here hosting Get Customers Productive to help us study the modern innovative purpose-to-performance customer outcomes-focused marketing experiences AI, Amazon, D2C direct-to-consumer strategic engagement, digital community-building, social commerce and China Tech allow brands to generate along the omni-channel customer paths to purchase. I tap the experts (like you) in the marketing field to pull together revealing insights for opportunity generation. I’m here to curate, inspire, coach, provoke ⁉️ + 👉motivate you to become that marketing technologist, growth hacker, creator, digital products builder, and leader you already know you are 👀. Join The Customer Productivity Community:

👉READ: Why fear trumps marketing theory. Will influencers replace retailers? Raja Rajamannar: How technology and data killed marketing as we knew it. Two metrics most sales leaders miss

📚HOMEWORK ASSIGNMENT: Take Finland’s certification “Elements of AI Course”

👉READ: Invisalign Taps TikTok Influencers. D2C Or B2C? How To Decide And Adapt. Why It’s A Critical Time to Dive into the Subscription Economy.

👉READ: Alibaba’s Singles Day 2020: Chinese to shun U.S. brands. Huawei Launches Search In New Strike At Google And Android. China Leads the World in Mobile Video & Social Commerce. China is connecting social and eCommerce better. Why Is Post-COVID China Embracing A Cyberpunk Aesthetic? The young hackers transforming rural China. The untold tech revolution sweeping through China’s countryside. How Ant Group built a $200 billion financial empire . China says it has built 700,000 5G base stations this year, more than rest of world combined. China’s rural tech economy. WeChat & How to Do Business With the World. How Silicon Valley Views China.

📚HOMEWORK ASSIGNMENT: Understand why Shopify won’t succeed in China: paid ads aren’t used there like in the West. Shopify will fail there.

👉READ: Is Amazon pharmacy a threat to DTC health brands? The pace of digital health picks up. Amazon launches Amazon Pharmacy for prescription medicine delivery Luxury health is the future.

👉READ: Amazon is using small retailers to grow its subscription services. Making sense of Amazon’s ad system. The Amazon for CMOs Series: Discussion With John Denny, Vice President of eCommerce and Digital Marketing at CAVU Venture Partners. How to Think Like Jeff Bezos.

📚HOMEWORK ASSIGNMENT: Have you checked out Amazon Explore yet? The virtual experience industry has been unleashed

👉READ: AI is quickly establishing itself as a new player in culture creation and storytelling. How AI Will Change Your Business Forever.